Ever since visual curation network Pinterest was launched back in 2010 (yeah it really WAS that long ago), we've seen a number of similar sites crop up, whether they're blatant rip-offs, all about porn or offer something a little more niche.
A similar site that seems to be going from strength to strength at the moment is The Fancy, a network we've written about a few times in the past, which allows users to 'like' or 'fancy' things that they can then go on to easily buy. The content is much more, well, fancy and the site became instantly more cool and fashionable when it collaborated with Oscar de la Renta's OscarPRGirl last week.
Well this week The Fancy has revealed that it's reached a whopping one million users already and reportedly makes an average of $50,000 each week from users snapping up the products they fancy.
Now in order to continue this huge growth, the platform has introduced a few new features into its mobile app offering, most notably the ability to buy products. Up until now users could only collect images they fancied, but from this week you can get your hands on them with one-click purchasing directly from your iPhone or iPad.
The company is clearly taking advantage of the growing mobile retail market, seems to have its money-making model spot on and has a number of impressive backers under its belt to make sure everything continues to run smoothly, so we can't wait to see how to develops its offering throughout 2012.
The app is available from the iTunes app store for free.
Related: Top 10 Tumblr themes that look like Pinterest for awesome photo blogs / Oscar de la Renta gets Fancy with Pinterest rival
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