How musicians are using Instagram: Deftones, Moby and The Vaccines

One of the things that’s most fascinating about the music industry is what goes on behind-the-scenes. Anyone can listen to a track or go to a gig, but die-hard fans want to know all about their favourite acts and social media networks like Twitter and Facebook give them the juicy details that they’ve been looking for.

Although Instagram has so far been adopted by individuals, fashion retailers, publications and big brands more than anything and anyone else, there’s huge potential for those working in the music industry too. Instagram can give fans the backstage pass that they so desperately want and can act as a visual tour diary, bringing followers along with the acts through a series of candid images.

A select number of musicians have been using the photo sharing service in interesting ways already, as a place for fans to enter competitions or just as a quirky photo diary.

To celebrate Instagram week we’re running an easy to enter mobile photography competition with our friends at Orbitsound. All you have to do is take a photo with an Autumnal theme and share it on Twitter along with the hash tag #ShinyAutumn. It can be of a leaf or a Halloween costume, we really don’t mind. The winner will get a fabulous T12v3 speaker bar from Orbitsound and 19 runners up will get random iPhone related goodies.

Visit the #ShinyAutumn competition post to find out more.

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About the Author

Becca Caddy

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Editor Becca is passionate about health, fitness and wellbeing. She’s particularly interested in wearable technology, how our mobiles can help us to get fitter and ways to introduce mindfulness and meditation into our busy working lives. As a northerner living in London, she loves exploring the city, going to the cinema at every possible opportunity and Instagramming everything that crosses her path.





Becca CaddyHow musicians are using Instagram: Deftones, Moby and The Vaccines
  • Vaccinated

    And here’s The Vaccines’ final video – worked out nice: http://www.youtube.com/watch?v=5tr5ptnUoDE

  • http://www.shinyshiny.tv Becca Caddy

    @Vaccinated – Ahh lovely, thanks! We didn’t realise it had already been made :)

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    Hi beccacaddy.
    I love deftones. T

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    Such a great post for musician. The musicians who are on Instagram have found ways of using it to gain popularity among their fans. They do this by making use of the photo sharing service to create competitions for their fans. They are also able to make interesting photo diaries which are bound to appeal to the fans.

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