Tweetdeck is known as one of the best web apps for Twitter, but could the handy service actually start to rival the social network that it provides a conduit for?
Well possibly and it looks like it's taking on Twitter on one of its strengths - the 140 character limit that has proved so popular.
Among other features Dreck.ly will bust that open - letting users post and read tweets right up to half a million characters.
People who are accessing Twitter through another interface will see a curtailed version of the tweet and a link to the full post on Dreck.ly.
This is a softly-softly tweak to the service rather than a sabre-rattling announcement, but in many ways what Dreck.ly creates isn't just a tweak to Twitter but almost a rival service. Building on the original Twitter community it creates a kind of instant blogging platform cum social network that could really take off. There will also be a search engine for all posts stored on the Tweetdeck platform.
Expect software updates next Monday after some testing this afternoon, with Facebook support coming soon.
It is a smart move for Tweetdeck to start doing something new because if Twitter starts developing more of its own native apps for itself - as it has for iPhone and now for Mac, it will wipe out the whole ecosystem of 3rd party twitter apps.