Launched this month, with a sexy live tile design and smooth user interface, the new Windows 7 phones look like Microsoft technology that people will actually want to buy.
The user interface is pretty, the handsets are nice - five available in the UK - but what about the apps? Faced with the competition from iTunes and the Android store, Windows Marketplace is uh several tens of thousands behind.
The Microsoft official line is that they don't want to compete with iTunes in a my-app-store-is-bigger-than-yours game which is why they designed hubs around user experience - see Windows Phone 7 on the inside: apps versus hubs & tiles
But for all their talk of replacing the apps model with hubs and user experience journeys, Microsoft do want their phones to have apps, and they want them to be good. Here are ten of the best. See our favourite train app ever, the postcard thing and the genuine must-haves for Win 7 users..
browse all apps on the Zune store
Telegraph Fashion
Just a taster of what media organisations can do. Strong pictures, nice layout optimised for the Windows Phone screens and a easy to browse section creaming off all the fashion news from this busy site.
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