So think touch screens, traffic information and graphic controls for the music system.
They’re hoping it’s going to give people a feel-good factor as well as something useful:
“MyFord Touch, combined with new SYNC functionality, creates an experience that will cause people to fall in love with their vehicles again,” said Derrick Kuzak, Ford group vice president, Global Product Development. “It’s not just a technology; it’s an experience – one we hope will have people across the globe looking forward to spending time behind the wheel of their vehicle.”
The system behind MyFord Touch is Microsoft Auto 4.0, which is an expandable platform open for new developments, allowing it to grow and add new features without requiring new hardware. Cars will get more intelligent – can only be a good thing.
Two models with MyFord Touch will be built next year, and one more in 2012, though Ford says 80% of new cars will have the system in five years.