Up until now, DSLR bags have generally been bulky affairs, heavy on the zips, light on the desire to actually be seen carrying one. Shootsac reckon they've hit on the solution though, with their bags with interchangable covers.
Whilst the innards has all the padding and compartments you'd want from a camera bag, the outer looks decidedly... normal. It holds 3-6 lenses, and is ergonomically designed so as not to stress out your poor body with all that weight. Once you've bought the bag itself, you can choose from numerous covers, to personalise it.
The bag costs $179, whilst the covers are $49 each. Well, who said not looking like a photographer was cheap?
Find out more here.