This video has been floating round the internet for some time now, but a recent chat with a colleague made me realize not everyone in the world has seen this yet. And they SHOULD. Whether or not you think that it's waste of technology to make 100,000 issues of Esquire glow is besides the point; the point is is that we're looking at the future.. and it's sponsored by Ford, Oh well.
See after the jump for a closer look.
Here someone tears the pages apart...
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It's certainly interesting but I'm not sure it's the future of magazines.. I just don't think it's going to be cost effective enough, or add enough value to the customer to take off long term. I could be wrong though - it has been known to happen!