There was only one contender for the Weird Website spot this week. The idea of a site called GOOP, being run by Gwyneth Paltrow to “nourish the inner aspect”, seems straight out of the Book of You Couldn’t Make It Up.
It’s currently little more than a mission statement, but it’s split into the usual lifestyle sections, including one for shopping, one for food, one for reviews and another for activities. It looks as if she’s written it (“we’re having an especially good and creative time in the kitchen right now, I’ll send along some recipes I’ve been working on”), but we’re not going to be fooled by some first-person copywriting.
So there you have it, a site straight from Gwyneth’s heart. What’s it do? We don’t know yet. Is it going to be any good? We’ll reserve judgement (only publicly. Privately we think it’ll be a bit rubbish).
You can check it out for yourself here.