This patch is why the term geek chic was created. It sets my little heart a-racing in a way that no other apparel possibly could. The makers bill it as something akin to 'a TinyURL you can wear', allowing people to scan the QRCode using a phone and be pointed to any web page you define.
It works thus: the QRCode is permanently set to a Swiss URL - p8t.ch/somekindofuniqueidentifier. You have control over this URL, and can change it to redirect to a site of your choice as often as you like. So, people can use a QRcode reader (available for the iPhone, Nokia N series phones and the like), scan it and be sent to anything you choose - your blog, your YouTube channel, a site containing evidence that We Are Not Alone...
More geek chic? It won't be as good as this one, but there's plenty that's close here
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