The future is here and it's Thrrum

I've just read a press release that made me check the calendar to make sure it's not 2019. Don't worry, it's not, but this new service has surely come from the future to bring us the future of search.
It works on the idea of creating all physical objects as clickable hyperlinks. You take a photo of something (label, sign, dog, nephew) on your phone and send it as an MMS to m@mthrrum.com. You then receive a reply with relevant search results based on that picture.
Witchcraft? Or something more sinister?
To be honest, I've no idea, since the technology is "protected by an extensive suite of patents pending worldwide". The good news is, if you're on AT&T in the US, you can try it out for free now.
Please please please can someone try it out and tell me what happens in the comments?
Find out more about it here [thanks Daphne]












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