Waking up falls somewhere between eating cheese and filing tax returns on my list of least favourite things to do, and yet it's something I seem to find myself doing every day. This alarm clock has won the Volvo Design Award for its conceptual dealing with said waking up situation.
The idea is that it's not turned off by anything as simple as a snooze button. Instead, the motion sensor will increase the volume of your chosen track until it detects you up and lumbering around your bedroom. And by the looks of the press photos, it comes pre-loaded with William Shatner's version of Common People, which can be no bad thing.
[via Gizmodo]
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