CES 2008: Liveblogging the Philips press conference

Right, I'm here at the Philips press conference, and there are certain things I can already tell we're going to be talking about. There's lots of white, lots of women standing around stroking the technology, and some mood music. It's a bit like being at a spa.

For the duration of 2007, Philips has been getting very involved in the green. It's their new favourite colour. As well as lots of lifestyle pieces, we can safely assume they're going to tell us about the environment.

Right, we're off. We've just seen the Aurea advert. It's... the same.

And there's a new CEO (although the same marketing speak). The new guy is telling us that actuallly, they're over focusing on the technology, and they're now focusing on the consumer. Which is pretty much what they've been saying for the past few years, I think.

It's all about 'lifestyle experiences'. Queue talking about the Aurea.

Oooh, we're not consumers anymore, we're 'enjoyers'. Mmmm. Enjoyers.

To be fair, they're trying to make products that fit in the home, and make them as attractive as they are techy. Good on them – there's a few companies that should take note.

Today, they're launching the Design Collection. They're making good use of piano black. And apparently the feel of the line is very European. Presumably more chic French than Binge Drinking Britain.

new video: "Consumer Electronics don't engage me. I mean, they're all the same" says voiceover lady. Poor love... all those TVs can be confusing...

And here we go. We're talking about women. 40% of buying decisions are made by women, which they seem to be surprised by, despite the fact that they make up half of the world population. They're also claiming that it's women who call the shots when it comes to buying electric razors.

Women value style more than men. Presumably because we're smarter, better and brillianter. This has been reflected in their Swarovski crystal line, as well as Aurea.

Philips have partnered with Rhapsody, who's raison d'etre is to have every song in the world on their site. Wow, that's big. Lenny Kravitz has recorded a song to celebrate. It's called Love Revolution, and it seems to be popular.

Rhapsody can be downloaded to Philips devices, but they haven't fully explained just what that means.

On to the products.

They've launched a TV called Ultimate Dream TV, although it's less impressive name is the 7000 series. It features Aurea-lite, and an invisible speaker system. THERE ARE NO PERFORATION HOLES, PEOPLE!!! Well, they're excited. Apparently the sound is fantastic, as well as being invisible. The TV is 1080p, and has brilliant true black. 2 millisecond response time, natural motion to get rid of juddering, and it looks pretty good.

There are new Ambisound speakers as well. They've got 5.1 channel surround sound, and has HDMI connectivity and upscaling. 8516 is a vertical surround sound, complete with iPod dock.

BTM630 is an iPod dock, with CD, Bluetooth and a variety of memory card slot. You can also use it as a handsfree kit for your phone, since it's got an integrated speaker.

They've launched a Blu-ray player. Blu-ray is the future, apparently, particularly since Warner Bros.

There are new Swarovski lines. USB keys with black crystals, and headphones with lilac and black crystals. This collection comes just in time in Valentines day. OMG. They've just completely freaked out the entire tech journalist community. There was definitely nervous laughter.

So there we have it people. A new TV, some sound stuff and a pink USB key.