Facebook founder Mark Zuckerberg has cordially apologised to Facebook users who were up in arms about the fact that Beacon, the new and then-compulsory purchase-tracking and advertising system was publishing their shopping to the whole of their network. Quite apart from giving away quite a few Christmas surprises, users felt this was a step too far in compromising their privacy.
The apology was delivered along with assurances that Beacon can now be switched off completely by users who choose to do so. Most people went back to their everyday Facebook use, a little disgruntled that they'd had to make a big fuss in order force the company to take action. Others accepted less graciously, with Fake Steve Jobs writing one of his famously damning satirical posts lamenting the loss of just being a good guy. He likens Facebook to Google, changing the motto from "Don't Be Evil" to "Don't Get Caught". With Facebook constantly hitting the headlines due to privacy concerns, it's not a clever business or PR move, but perhaps we should at least be grateful that they bothered to respond at all.
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