The Hello Kitty sauna belt and bag - sweat off that excess weight! : Shiny Shiny

Glossing over the fact that this is yet another example of Sanrio's mad branding skillz, let's focus on what it actually is: a sauna belt. Now, the idea here is pretty simple. You know what a sauna is, you know what a belt is: put the two together and what do you get? Why, a sauna belt, of course: a belt that essentially makes you sweat around the waist, getting rid of your excess fat and cellulite while you sit back and relax. Sounds pretty uncomfortable to me, and whether or not it works is anyone's guess, but Hello Kitty fanatics will no doubt jump at the opportunity to own yet another piece of the Kitty. And hey, if the sauna belt doesn't work out for you, at least you've still got the bag...