The Bugatti toaster was a bit distressing. Now Ferrari may not have outstripped the Veyron on the road just yet, but its branding deals were a lot classier - laptops and home audio both got the testarossa treatment as well as sat navs. But a PT i2 Segway? Seriously?
Rumour has it Ferrari employees use Segway transporters to pootle around the factory, and as such the company was happy to add a coat of red paint and the famous logo to the device. Just $12,000 (£6,000) can make you look exactly like you can't afford a real Ferrari. The rest of us manage that by walking - for free.
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"you look exactly like you can't afford a real Ferrari. The rest of us manage that by walking - for free."
best comment ever ! lol