So you want to get on the iBandwagon and you have an MP3 player. i.Beat is not a terrible name. A little cheeky, a little edgy, a lot derivative, but not terrible. Then you decide black is the new black, so you're going to make a black MP3 player, and give it another slightly edgy, slightly leet-speaky, very derivative name; something with an extra letter x and which is in all lowercase: the blaxx. With the result that your MP3 player is called the i.Beat blaxx, which is derivative, pretentious, and racist sounding! It has a bunch of features which don't sound half-bad, but I refuse to countenance such arrant garbage by repeating anything positive (so you'll have to see the i.Beat blaxx press release if you care). Supposedly it "precisely reflects the desires of the young, trend-conscious target group we are aiming for". What trend is this exactly? (Answers on a 3x5 card.) The only way this thing could be worse is if it was a solar powered rainbow maker. [Camille]
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