IWantOneOfThose.com has made themselves the first brand to create a fully functioning shop on Second Life. Now, for the first time, you can go to the IWOOT island, browse through the products, purchase them (with £ or Linden $) and have them arrive at your real life door in a couple of days. There's all sorts of fun stuff on the island, including an area where Second Life inventors are invited to set up shop, selling their wares. And from today, you can enter a treasure hunt, with the winner receiving $100,000 (Linden dollars, not the real-life kind, unfortunately).
The video is kinda (like, totally) dark but there is a very knowledgeable IWOOT spokesperson, who explains why they've chosen Second Life and all the exciting stuff they're doing.
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