iTeddy - a teddy bear with a media player in its tummy : Shiny Shiny

Despite all the warnings we're always hearing about the dangers of letting kids watch too much TV or play too many video games, it's never too early to get your offspring hooked on entertainment. And what better way to do that, than by inserting a media player into the tummy of a teddy? The Argos iTeddy comes with built-in speakers, 512mb memory, rechargeable lithium-ion battery and an expandable SD memory slot, so he certainly puts my battered old teddy bear to shame, that's for sure. You can download content for the bear from iteddy.com, and parents can record their own messages and stories onto it too, which I think is actually quite sweet. At £59.99 he's more expensive than the average bear, but then he's smarter than the average bear too.