Although the 02 Cocoon isn't due until August, it's sure to make advance gossip waves with its sparkly, original design. A sleek, white clamshell, the display appears as if from nowhere to display time, "now playing" info, caller ID and even text message previews. The phone is definitely music-friendly, packing 2GB (500 tunes) of memory on board with extension to 4GB using a micro SD card. It even plays iTunes Plus DRM-free AAC files. That's on top of the FM radio and the calling options that give you the choice between quiet background music during a call or complete pause.
The feature list also boasts a 2MP camera with 4x zoom, Stereo Bluetooth for a wireless experience and great, efficient battery power (350 hours of standy, 5 hours of talk time). A unique "location aware" feature means that entering The 02 will provide you with venue details and maps straight to your phone.
Speaking at the launch in the VIP area at the O2 Wireless Festival, Sally Cowdry, O2 Marketing Director, said: “The introduction of the new O2 Cocoon phone is an exciting development for our customers and a big step forward for O2 branded devices. It’s fresh and different, yet simple to use and packed with features.”
“O2 has a strong heritage in music through activity such as O2 Undiscovered, the O2 Wireless Festival and the forthcoming opening of The O2, so it made perfect sense for us to extend this music philosophy into the development of our own mobile music device. Extensive customer research has helped us develop a stylish and functional mobile device that will enable our customers to engage, explore and be inspired by doing all the normal things on their mobile, plus listening to their favourite tracks."
Interested? Don't forget to check back tomorrow for Susi's video reporting from the 02 Wireless VIP area.
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If this phone where available through a U.S. provider You would sell about 2 million in the first week.