We may remember to turn things off standby. We might use products from brands famed for their eco-conscience. If we're really good, we might be busy calculating our carbon footprints, working out how to reduce them and using all the eco-friendly gadgets we can get our hands on. So it's nice to know the bigwigs are at it too.
Google have teamed up with The Climate Group to establish plans for cutting and offsetting harmful emissions, achieving Carbon Neutral status by 2008.
Offsetting is not, to my mind, ideal, but along with the likes of their energy-efficiency project with Intel, Google are definitely setting an example to technology companies in an age where it's clear the personal computer is a contributor to environmental problems.
Steve Howard, chief executive of The Climate Group, announced: "Google's commitment to invest in environmental innovation, combined with their 'worldwide' reach -- will significantly help promote and accelerate international action on climate change." Here's hoping.
[via Reuters]
Good article about Google going carbon neutral. But it might be good to mention that Picsearch became the first search service to be carbon neutral in March http://www.picsearch.com/menu.cgi?pl=en&item=PR_20070322.
In addition to Google's pledge, Yahoo made one in April. Picsearch think it is good that both Yahoo and Google now have promised to take the electricity consumption seriously.
Picsearch view environmental work as part of our quality work. Just like when we introduced family-friendliness into the image search market 7 years ago. Being the market leader in family friendliness has given us unique possibilities to acquire clients in Germany, Scandinavia and the Arabic speaking world where family-friendliness is of high concern. Environmental friendliness will also provide an edge for us in our business activities even if it implies extra costs in the beginning.
Best Regards
Carl Sarnstrand
Communications Manager
Picsearch