Juicy Couture Camp Survival Kit - won't help you survive but *is* very pink : Shiny Shiny

I don't know about you, but when I think of "camp survival", pink postcards and a photograph album aren't exactly the first things that spring to mind. I'd be thinking more along the lines of torches, distress flares and things that would help me defend myself against wild animals. To be fair to Juicy Couture, there is a flashlight in this little survival kit, but the emphasis here is firmly on things that are pink. There's a pink bag. A pink pillow. A pink pen. A pink address book. (WHY?) A red fan. Wait... a red fan? Why not pink? Oh, never mind... Anyway, these little camping "essentials" all come covered in Juicy Couture logos and will cost you $98. Oh, and it's aimed at little girls, for whom "survival" probably does boil down to who has the cutest address book on the camp site...