Cuter than the Float A Pet, the Pet Life Vest is a floating wrapper for your pet who failed the dog paddle exam. It has a mesh underneath that fits close to the body so legs don't get tangled. The vest comes in four sizes and has handles on the top to make for quicker rescues. $22 to $35 depending on the size of your dog. [GT]
Pet Life Vest [via UberReview]
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My Boston Terrier has one like this:
http://www.multideals.com/catalog4/images/petsaver.jpg
She sinks like a rock when I toss her in a pool or lake, but then pops up all freaked out with her head held up by the jacket.