What does your Web 2.0 say about you?

There's nothing quite like making snap judgements on people based on their favourite band, most frequented pub, or what phone they're carrying, is there? It allows you to feel safe in the knowledge that they're *your* kind of person, right? So, with so many internet community options out there, it's inevitable that they've each developed their own personality, drawing in people from different areas of life. The internet (like the universe) is only getting bigger, so you'd best decide which side you're on. Oh, and by the way: See the platform you use on there? Disagree with what it says about people that use it? It's ok. I didn't mean *you*. I meant *everyone else*.

MySpace: It's not the original, but it sure is the biggest. Everyone from Paris Hilton (154,000 friends) to well... us (somewhere close to 154,000 friends) has a page. For a while there it became *the* place to find new music, but somewhere along the line the corporations got in on the act. Now, you're more likely to find a poor workie from Sony records updating the blog than your latest idol in tight jeans. Still, if you were a fan of popularity contests at school (wasn't everybody?) you'll love finding new people to add to your roll of honour. But it kind of loses its sheen when you realise your old primary school has a page.

LiveJournal: It's pared down, but that just makes it more old skool, right? You can specify exactly who you want your posts to be read by - all your friends, complete strangers, all your friends except your ex-boyfriend... You can also join one of the many special interest groups. Lizard lover from Liverpool? LiveJournal's got your back. LiveJournalists reckon they got there first. Non-LiveJournalists reckon that lot should stop blogging about what they had for dinner last night.

Facebook: Harry declared his love for Chelsy on it and it's been declared by someone at Shiny Towers 'the Hoxton MySpace'. What more do you need to know? But it's not just Royals who are using Facebook inappropriately. It's got a massive following with students across the world, especially those on the preppy/public school side of things. And if you need evidence of this fact? There's a group for the 'Private School Banter Appreciation Club'. 'Nuff said.

Bebo: Bless. Those kids need somewhere to hang out in cyberspace, don't they. Although widely regarded as one of the safer sites out there, thanks to the fact you have to be recognised as someone's friend before you can check them out, it hit problems when it was used to arrange a group happy slapping event. Lovely.

Vox: It's only just come out of Beta, so there's still the warm glow that the Original Vox Users (known as OVUs to.. well, no one actually) get when they log on. It's ever so pretty, and does ever so much stuff, including full integration with YouTube, Flickr and the like, for maximising time wasting opportunities at work. But, will it lose its shine to those OVUs once they realise that their mum has a page?

Our new blog Techscape looks at the newest and hottest Web 2.0 shenanigans, so if you want to find the next Vox or MySpace, go and see what they have to say.