Shiny at 3GSM: Polymer Vision Best in Show

I can pick a winning horse, me. I'm not saying they win because I pick 'em, but... Anyway, I stumbled across the Polymer stand at 3GSM, which was demonstrating some new technology that will enable you to pull out a paper-type screen from your mobile phone for viewing all sorts of stuff. And now they've won the Most Innovative Technology Award from 3GSM. Coincidence?