Once upon a time, there was a day when a balloon was a balloon. Colourful, hard to get air into then hung around limply for a few days before getting popped by a terrified toddler who subsequently grows up with a nervous twitch. These LED lights are regular sized LEDs in different colours, flashing or static, that slot inside the balloon and make your decorations a little bit more colourful - £1.45 each
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Wikked Vibes continues to advertise and sell a product that is a direct knock off of "Balloominator" brand balloon lights. These lights are Patent Pending.
Great example of how some people and companies will take a good idea and run with the cheapest source of an inferior knock-off out of China.