Sagem seems well up for the co-branded handset. Following on from its Roland-Garros tennis handset and its England World Cup phone, the company has launched My Oxbow - a collaboration with the surfing label, creating a handset in one of Oxbow's designs.
So, for a surfer-friendly phone, I'm guessing you'd expect a wacky (but watertight) handset? Guess again, this is just a standard Sagem my400v handset with VGA camera. However, it does offer extra surfer content as part of the Vodafone Live service, including weather for surfing, places to stay, information relating to Oxbow (including the latest gear and events) and dedicated downloads. But before all you surfer dudes dash out for one, note this is only currently available in France. But if successful, something similar is likely to head over to the UK.
For more surfer type news, check out Nollie, our extreme sports for girls blog.
Product page: Sagem