No! Shopping Bag Bra!

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As previously noted, there’s real trouble in Japan with overpackaging and heavy excessive consumption of plastic bags. So, cheeky lingerie company Triumph Japan has made a new bra, the No! Shopping Bag Bra (translation) that rearranges, Transformers-style, into a shopping bag. The bag parts fold up into the cups, serving as “extra padding”, and the lace and ribbons become decorations and ties. The whole thing is made from polyester that was recycled from plastic bottles. Available in red, blue, green, yellow and pink. [GT]

No! Shopping Bag Bra (translation) [via Pink Tentacle]

Related stories: Heart Sensing Bra | Warm, Fuzzy Winter Bra | Give reusable bags to your Japanese friends

By Gabrielle Taylor | November 9th, 2006