Pexagon's pocket-sized portable harddrive is one-touch, USB powered external hardrive for whatever 40Gs of data or media you may feel the need to back up (because who wants to lose their downloaded copies of OK GO videos important data?).
Interestingly, although the 40G version is available in both black and pink from Ritz Camera, the 80G comes only in black. I suppose if you've gone to all the trouble of downloading 80Gs worth of web videos (or, say, have mapped the human genome), you might consider yourself too serious a person to secure your work on a pink hard drive. And how very foolish you would be.
Product Page -[via Chip Chick]
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From: Top 10 health and fitness gadgets of 2012 (so far)