BenQ-Siemens' EF61 Mia Special Edition – 'the ultimate make-up phone'

Benqsiemens_1Last night I went a-schmoozing at beauty mecca Pout‘s 5th birthday party, which also saw launch of BenQ-Siemens’ new EF61 Mia Special Edition, aka ‘the ultimate make-up phone’.

In between eyelash extensions and lip gloss top-ups, I got to fondle and admire the girliest of girlie phones. In powder blue with a feathery petal design and matching fringed leather charm, the sleek clamshell is a nice change from the usual bubblegum pink ladyphones, and borrows all the best bits from Siemens successful CL75 Poppy model.

The ‘beauty’ gimmick is that it comes with an integrated compact mirror and is pre-loaded with Pout’s ’5 minutes to fabulous’ java application. With scrolling text, photos and even a zoom feature, it’ll show you how to do your makeup in five easy steps (with makeup artist Adam Dargan to help you). It might not be for everyone, but it’s a nice change from snake or sudoku.

Benqsiemens2_1It’s not all about looks and lipgloss, though. The phone packs a decent punch tech-wise with a 1.3 megapixel camera, a micro SD slot (you’ll find a 64mb card to start you off in the boutique-style packaging) and an MP3 player. There’s also a matching powder blue headset and data cable for easy file transfers.

It’s been designed by an all-female team with women in mind, but it’s nice to see that  there are plenty of great features to back up the gimmicks. All in all, it’s a great piece if kit if you value style as well as substance. [Gemma]

The phone goes on sale in September from £99.99 on pay-as-you-go from selected stockists and at the BenQ-Siemens shop

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Susi Weaser





Susi WeaserBenQ-Siemens' EF61 Mia Special Edition – 'the ultimate make-up phone'
  • Lil_Fairy

    I just bought this phone 2 weeks ago and already it is malfunctioning. If you want my advice, don’t buy it. It would not let me move files, the backlight keeps going darker when it shouldn’t and it would not let me restore the phone settings from teh beginning!!!
    Am taking phone back to the shop and exchanging it for a better one…
    …maybe an escada one ^_^

  • Nikki

    I got this phone today and it is amazing!!! ^_^ I rate it 4 out of 5! I would have rated it 5/5 but it dont have video.

  • vickzta

    its a really good phone would be better with video prober ladys phone i think they should make some covrs soon because the front comes off all the blue cover comes off really easy i’m goind to buy a new micro sd card for it i think 1gb ^-^ <<— i fort id put dat face der cz da ova 2 ppl did lol :D

  • Lynds

    I love my new Mia but there are 2 problems with it:

    1. The radio doesn’t work at all (anyone else had problems with that?)
    2. In bright sunlight the screen is hard to read, sometimes impossible. I suppose that’s a downside to having the screen become a mirror

  • Ron

    can the phone play 3gp or mp4 video files???

  • Kelly

    got the phone like a couple of months ago and is not working. it will not let me take photos and save them to the memory card and now it will not turn on!!!.. think i shall be taking it back!

  • Crystal

    My mp3 plyer doesnt work!! it makes the phone go blank then it takes me back to the main screen and says there is no signal. Also the radio doesnt work for me!

    Bad phone!

  • Anne

    Lack of video capture and playback, poor screen quality in bright light areas, FM Radio not working, flip-up is not smooth and seamless but jerky and overly-mechanical…. To put up with this JUST because of the mirror and the girly design is just not worth it.

  • Anne

    Lack of video capture and playback, poor screen quality in bright light areas, FM Radio not working, flip-up is not smooth and seamless but jerky and overly-mechanical…. To put up with this JUST because of the mirror and the girly design is just not worth it.

  • bobbie humphrey

    i got the benq-siemens mia ef61 for x-mas and i already love it nearly everything works on it

  • lacey

    i got this fone for my 15th birthday and i’ve had it for just over a week. First of all the design is rli pretty and unique and i dont kno any otha person who has this fone, i’ve only seen 1 girl so far with it. The matching charm is rli nice and overall the fone has a gr8 appearance.
    The mirror comes in handy a lot but this also causes the screen to get a few marks on it, so i hav to keep wipin it lolz.
    The fone doesn’t hav a lot of memory but it does hav a memory card! However if ur 1 of those ppl that like loads of music, pics and vids on ur fone then maybe this one aint for u, especially since it dont hav a video recorder.
    I am very happy with this fone it only cost £60 and it is a simple phone which is stunning too. :-D

  • Kymberley

    I was already aware of the fm radio not working, this is because there is a program for using the fm radio, but you have to buy the radio headset seperately as the headset provided does not have an antenna to pick up radio signals. This is also stated in the hand book. However, I paid £40 for the phone, on orange, which they do not usually provide for (exclusively to virgin [O2 has been discontinued]), I love the phone and it was all I expected it to be.

  • Sian

    i think this phone is gd coz it is reali pretty . the only prob is that it sometimes freezes and there is not alot of memory on it . i lov the mirror but it has no games on it , only the 5mins thing which is k .it cost £100 as it woz a xmas prezzie from my mum and dad .even though it has probs wid it , it is still betta than my mates motorola , coz they r rubbish .

  • lisa

    I bought this mia phone bout 2/3 weeks ago and it is absolutley awful has to be the worse phone I have ever had

  • fabulous

    i got this phone easter 2007 it was only £40 something!! but how can i put games on it?? can u get any games for it. it’s an ok phone but it doesn’t do video. lol

  • katy

    had the phone 8 months mp3 kept playing up, nva reads memory card on 1st go, cuts out 4 no reason wen fully charged,scratches easily, difficult 2 c in da sunlight… dnt gt it da pretty design istnt worth it and neithers the mirror and the game isnt a game its a make-up 2 mke u buy it … bt i gt a new samsung which is brilliant cuz i returned it faulty and virgin exchanged it 4 sumfing worth da money

  • Hayley

    It is the worst phone ive ever had, the battery lasts no more then 3 days and i cant have the purple theme on , it turns off and sends me back to the main screen! and the 5 mins to pout thing is rubbish! and its really slow!
    DONT BuY THIS pHONE!

  • Tash

    I got this phone last xmas so
    ive had it 4 around 10 months
    and ive had absolutely no probs
    with it. Its pretty, has everything
    i need and its original!

    Ive dropped it so many times and it
    hasent broken and its hardly
    scracthed!

    The battery is f9 it lasts me
    3 days which is average!!

    I got the usb with it and its
    so easy to load pictures onto
    my pc.

    It doesnt have video but i
    still think it is a great phone!

    So dont be put off by bad reviews
    this phone is really good! x

  • Kathryn

    Well i gt da fone xmas lst year it sratches easy!! the purple theme doesn’t work it just turns the fone off!! it freezes and is very slow!!! the radio doesn’t work and although the battery use to last me about 4 days 10 and a bit months on and it onli lasts half a day

  • Vas

    I rele hate this fone that i bought!!
    1. The radio dont work it says “fm headset not ready” when it is in!
    2. There are no games
    3. Cant view videos!!!