The curious AOpen Mini PC Duo

We can all see what AOpen is trying to do here with their AOpen MiniPC Duo MP945-V - make a cute little silver knockoff of the Mac Mini.  But why on earth would they make it more expensive?  At £699 with an equivalent Core Duo Mini being £100 less it's hard to say what AOpen's strategy is - usually the main argument against just getting a Mac in the first place is price.

Not only is it more expensive, it's bigger, also doesn't come with a keyboard/mouse/monitor, it doesn't come with a remote (which the Mini does) and it only has 2 USB ports (so once you plug in the mouse and keyboard, you're plumb out of ports).  Isn't the point of a knockoff to provide better value, either by being cheaper or having more stuff?  Couldn't they at least glue on some Swarovski crystals so we can excuse it on basis of pretty? [GT]