I'm slightly amused by the extremely attractive women and the "Girlfriend/Boyfriend Friendly" tags on the Aural New York site. In particular the photo advertising the limited-edition blue buds - I have to admit I never thought of matching my audio equipment to my underwear... I'm going to feel really tacky in my white undies and black Sonies now. Sigh.
Mind you, white earphone cords are so famously linked to iPods that they scream "Mug Me!" so a pink, black or blue replacement would be a fine idea. Much more choice than the usual white or black (well ok, transparent too if you've got ears with expensive taste hearing). [Sara Wallen]
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